97% of consumers search online for local products and services. Digital marketing platforms all come with data to tell you what’s working and what’s not, so you can allocate your budget accordingly. Social media is a powerful tool your business can leverage to connect with millions of people, build relationships, and strengthen your brand’s online presence and reputation. Your social media is an extension of your business and should accurately reflect who you want to be. Be your truest and most authentic self, building an online presence based on your own values and passions - not what others are doing. Your dedication to your business and the ideas that you develop are vital to standing out as an innovator.