Generating organic traffic and conversions using search engine optimization (SEO) is an important marketing tactic, regardless of business size or type. Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it will be hard to measure the effectiveness of your business marketing campaigns. A high click-through rate helps the search engines know how important your webpage, ad, and content are to users. CTR is often expressed as a percentage of impressions that users click on (100 impressions with 5 clicks is a 5% CTR).