PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. There are different types of PPC ads, but one of the most common types is the paid search ad. Whenever any people search for any things using online search that means they’re looking for something to buy. When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit. Digital marketing agency specializing in digital marketing, search engine optimization, email marketing, social media, website development, graphic design and data feed management.