The Importance of High-Quality Email Content Writing for Businesses Today Today, when businesses are adopting innovative ways to attract new leads, quality email content can help you go the extra mile in attracting and retaining customers. As content is considered to be the core of marketing, businesses can optimize it to accomplish their email marketing goals. When created strategically, email content can provide solutions to your audience’s pain points, increase your email’s click-through rate and improve your overall return on investment. Good email content has the ability to help build strong relationships with potential customers and drive traffic to your website organically.