The e-commerce marketing for business today - Your e-commerce store allows your business to display and sell Ecommerce websites can use all of the above digital channels to promote a product or service easily and effectively grow their business. Ecommerce marketers can use social media, all digital marketing and purchases all online data. E-commerce promotional advertising can draw more targeted traffic to your store and increase your profits while keeping your offers top-of-mind in your target audience. Ecommerce is a business that sells products through a website. If you sell only your own products through a website, you’re a direct-to-consumer business.