The Importance of High-Quality E-Commerce Email Marketing for Businesses Today Running an online store is challenging. Your business needs to focus on building meaningful relationships with customers to stay competitive and increase sales figures. Fortunately, with a strong email marketing strategy, you can strengthen your digital presence and achieve your e-commerce business goals efficiently and cost-effectively. It can also help you strengthen your relationship with leads, prospects, and customers. Email marketing plays an important role in promoting your e-commerce business and should be incorporated into your overall digital marketing strategy to generate more leads and drive up your revenue.